Here’s how Empire makes data and technology work harder.
Data is only as good as the people who analyze it. Empire category managers bring to bear an exceptional wealth of knowledge, both Kroger specific and industrywide. As a result, we’re able to mine data with precision, expertly identifying unique, actionable insights to give you a competitive edge in the marketplace.
We analyze your retail customer data on a regular basis to identify buying trends and create fresh ideas proactively rather than reactively.
Our team is positioned to assist with sales planning, new product presentations and filling gaps in distribution.
Utilizing multiple data resources, we are able to identify products in need of promotional or pricing assistance and develop solutions in response.
Take advantage of Empire’s unique capabilities across the board.
Cutting-edge technology leads to smarter decision-making.
Customers are fickle. What motivates and moves them? Your data holds the key, and we’re specialists at mining it to bring you the latest, most relevant insights.
Kroger’s proprietary tool takes complex shopping preferences modeling to a whole new level, revealing relevant customer patterns and a deeper, more accurate understanding of their wants and needs.
In combination with 84.51°, Market 6 uses demand forecasts and predictive analytics to improve retail operations, from planning and merchandising to inventory management and promotional effectiveness.
Our team of analysts uses IRI and other advanced tools to help you measure performance, uncover new opportunities and innovate with greater speed and accuracy.
Empire’s mobile data collection streamlines everything, allowing us to capture, report, analyze and share real-time store information instantly via tablets and smartphones.
Because we’re at the center of the action every day, we can easily facilitate calls and meetings with key Kroger decision-makers for you, or even sit in on your behalf. Our team helps you come to the table properly prepared for the best possible business results.
No one knows more about Kroger, except Kroger.
Empire has established a close relationship with Kroger by performing at their side for decades. We can help you become a valuable partner.
A growing stable of brands
Empire has built relationships with a wide range of clients, from exciting new entries to established local and regional brands to some of the biggest names in the industry.
Empire Marketing Strategies locations
To provide the most knowledgeable resources at every level, Empire has a division president and dedicated representatives in each department at all 18 Kroger divisions.
We’re ready when you are.
If you’d like to know more about what Empire can do for you, please let us know, and we’ll follow up with you