We sweat the details.
Empire specialists in each department are determined to showcase your products in strict accordance with store planograms for high visibility and greater sales. And we’re your in-store experts, constantly monitoring quality control, proper rotation, training and promotional execution. Here is a brief look at what services our category experts provide each and every day.
We check retail pricing, proper rotation, planogram compliance and ensure store associates know of upcoming sales promotions and displays are well stocked. Empire stays on top of it all for flawless execution.
Meat and Seafood
Empire checks for product quality to make sure products look their freshest and assist with in-store education to make sure customers know how to best prepare and serve these proteins each and every day.
We are responsible for assisting with planograms, supporting promotions, manage product displays and train store staff to ice cakes, bake bread and create enticing cheese trays, desserts and fresh meals for shoppers in search of quick, easy, delicious meal solutions.
Presentation and freshness are everything in the produce aisle. Our produce specialists stay on top of it all, checking product quality, proper rotation and handling, and making sure it has the freshest look.
Natural and Organic products
This growing area deserves special attention. Our specialists not only make sure products are displayed properly, we train store employees to help shoppers appreciate what sets your product apart.
Private label “Our Brands” expertise
At the corporate level, Empire has a dedicated “Our Brands” team managing Kroger’s growing portfolio of brands in Meat, Seafood, Produce, and Deli/Bakery. And because we’re right there working side by side with Kroger category managers, we understand the challenges they face and the products they seek. Our private label team introduces new products to Kroger’s “Our Brands” team, from concept to supplier sourcing and production. Let us help you navigate the detailed approval process smoothly.
- Food technology
- Consumer panels
- New product testing
- Merchandising development
700+ Empire team members nationwide exclusive to Kroger
Empire digs deeper to give you not just facts and figures, but innovative sales and marketing opportunities you can take to the bank.
Empire Marketing Strategies locations
To provide the most knowledgeable resources at every level, Empire has a division president and dedicated representatives in each department at all 18 Kroger divisions.
We’re ready when you are.
If you’d like to know more about what Empire can do for you, please let us know, and we’ll get back with you quickly.