Our dedicated Private Label team has a single focus: to introduce private-label innovations and new products to market. As a Corporate Brand broker for all perishables for The Kroger Company, we work with Kroger’s Corporate Brand Team from conception of a product idea to supplier sourcing and production. Because we thoroughly understand the process for introducing a new item, our Private Label team helps our clients navigate the detailed approval process, from working with food technology and consumer panels to testing products and developing merchandising plans. At the store level, our Private Label specialists ensure plan-o-gram integrity and provide support to increase product visibility and improve sales.
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