Because our business is perishables, we understand the sense of urgency in marketing your products. We operate in the same way – detail oriented, thorough and efficient – to help our clients and retail customers meet their business goals. Because we know how retailers work, we can effectively advocate on your behalf at headquarter level to plan promotions and introduce new products. We use our deep knowledge and experience in the business to successfully execute plans at the store level. Because our perishable specialists understand speed to shelf, they work fast to capture opportunities to bring new products to market. The result? You meet your business targets, improve your sales and grow your profits.
Our services include:
Client-specific Marketing Plans: Our perishable specialists are available to work with clients to establish revenue goals, develop plans to meet them and continuously monitor the results. As an extension of your sales team, we help plan and implement sales strategies within retail stores.
Merchandise Sales Reporting and Analysis: Our perishable specialists are capable of using the latest technology to track sales to ensure our clients and retail customers are meeting sales targets.
Customer Data Resource: Our perishable specialists can provide customer data to help you analyze customer buying habits and preferences to proactively developing client-specific sales strategies.
Deduction Reconciliation: Our perishable specialists serve as the intermediary between our clients and retail customers to streamline and simplify deduction reconciliation.
In-store Training and Education: Our perishable specialists work with all levels of store personnel to ensure your products are prepared and presented for greater appeal and priced and promoted for maximum sales. They also ensure store employees have the product knowledge necessary to answer questions and encourage sales.
New Product Introduction: Our perishable specialists work to introduce new products, including surge or blitz work to cut-in new products, update plan-o-grams and ensure price integrity. Because we understand the importance of speed to shelf, our perishable specialists work fast to get new products to market to improve the profitability of our clients and retail customers.
In-store Displays: Our perishable specialists help you set up specialty displays for one-time promotions or ongoing merchandising.
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